Archive for the ‘Uncategorized’ Category

Do It Yourself Auto Repairs – 7 Abilities Needed For Auto Repairs Success

Wednesday, February 22nd, 2012

To maintain high success in your Do It Yourself Auto

repairs, you need to develop some right attitude, which

should be your guiding principles. Learn the ultimate

seven abilities you need for an enduring auto repair

success.

Position Yourself For Success

Most problems and failures encountered by car owners in

Do It Yourself auto repairs come as a result of not

identifying their own weakness and work upon them to

prepare themselves adequately for auto repair success.

The seven points below serves as the ultimate abilities

every car owner must possess to achieve constant Do

It Yourself auto repair success.

  1. Cast away Fear:
  2. This will go a long way to

    solve a lot of problems you encounter as a Do It

    Yourselfer. Fear comes as a result of ignorance, cast it

    away by familiarizing yourself thoroughly with your car

    through your owner’s and repair manuals. The more you know the more confident you become.

  3. Avoid Procrastination:
  4. Success in Do It Yourself

    auto repairs will actually come by you picking your

    tools and start working. Don’t wait to be motivated,

    just start after adequate and careful planning, always

    follow your manual as a guide.

  5. Be Focused:
  6. Don’t be distracted, if you want

    to carry out Do It Yourself auto repairs on your car

    break for example, don’t end up working on your car

    radiator, or any other part after adequate preparation.

    Plan your work and follow your plan. Your ability to

    focus well on a particular problem is a virtue that will

    help you get problems solved quickly.

  7. Be Teachable:
  8. No man is an island, for your Do

    It Yourself auto repairs success to be established, you

    need to learn from others; friends, neighbors, auto

    repair sites, mechanics, etc.

    Your ability to be able to receive knowledge from

    others and utilize it will be of a good help.

  9. Learn From Your Mistakes:
  10. Mistakes are

    inevitable in Do It Yourself auto repair works, but

    they can be exploited to bring success. Always study your

    mistakes, analyze them and see how you can turn them

    around for success.

    You can also learn from the mistakes, failures and

    experiences of others, you can avoid their pitfalls and

    achieve success faster.

    Read testimonies, observations,

    reports and remarks of other car owners as regards their

    own Do It Yourself auto repairs in auto repair sites and

    learn.

  11. Persevere:
  12. Whatever happens, don’t give up.

    You may not get it right at first but with perseverance

    you cannot but get it, all you need is the right

    information, the right help.

    Perseverance will develop in you the ability of

    getting solution to a particular problem at all cost

    without quitting.

    Every Do It Yourselfer need it.

  13. Update Your Knowledge:
  14. Finally, keep yourself

    up to date on the latest in Do It Yourself auto

    repairs, especially as regards your type of car, read

    ezines, register with quality auto repair sites, get

    latest info from your car manufacturer, etc.

All of the points above will work together to make you a

seasoned Do It Yourselfer. And you get to the point

where Do It Yourself auto repairs become almost a

second nature.

Right attitudes bring right results.

Tope Olawumi is a seasoned auto infopreneur.

Visit his site at http://www.all-about-auto-part.com/Do-It-Yourself-Auto-Repair.html for more info on; how to be a better Do It Yourselfer, and how to carry out successful Do It Yourself auto repairs.

You can also subscribe to his blog at http://www.all-about-auto-part.com/Auto-part-blog.html

Article Source:
http://EzineArticles.com/?expert=Tope_Ola

Childrens Chairs Are Ergonomically Important For A Child

Wednesday, February 22nd, 2012

Your children are the most important things in your home. It is important that you take care of them and provide them with their own area to live in and take responsibility for. When you create a space for your children it gives them a place to call their own and makes them feel more comfortable in the home. One way to designate a place for your children to play is by putting childrens furniture in different places of the home. Things like childrens chairs can be a great addition to your home because they can be purchased to match the style, interests, and size of your children.

When you are choosing childrens chairs for your children you will want to keep their interests in mind. It is easy to overlook the opinions of a child but by choosing themes that they like you may be making the space more comfortable and inviting for them. This does not mean that your child has to make every decision on which furniture you put in their area but it does mean that you should keep their likes in mind as you choose furniture for them.

If you are in the market for childrens chairs and other furniture you may want to start your search on the Internet. The Internet is a great resource when looking for childrens furniture because it allows you to look through the inventory of many different stores without visiting the actual store. You will have the same access to products that you would if you visited the store in person but will be able to do your shopping much more quickly. Another huge benefit that the Internet offers is that you have the option to ship the furniture directly to your home. It is tough to beat an online store that allows you to shop in your pajamas and will deliver your packages directly to your front door.

As you look for childrens chairs you will want to keep quality in mind. It is important to choose furniture for your children that is made from quality materials and made to last. Children can be hard on things so it makes durable products that can last through several children that much more important to buy.

Involve your children in the process of purchasing furniture for them as much as you can. Even if you just have your child at your side as you look at childrens chairs they will feel important and probably like the furniture more when it arrives.

Childrens Chairs are ergonomically made for a child. To find more information on Kids Chairs, visit http://www.LittlePeoplesCove.com. We provide children with great old fashion fun and excitement, while teaching them skills for the future.

Article Source:
http://EzineArticles.com/?expert=Stacey_Gifford

The Lifted Truck Experience, Fun For Everyone

Wednesday, February 22nd, 2012

Lifted trucks are very popular with people who like the monster truck look. This is predominantly popular with men who are in their twenties or younger but there is no gender or age limitations when it comes to lifted trucks. They are a lot of fun but can be expensive to accomplish. Before lifting your truck. be sure to check with local laws to determine if there are any restrictions on how high you can raise your truck. Some states have limitations. A professional who is experienced in lifting trucks will likely know what the legal limit is however it is best to also research this yourself before spending a lot of money on lifting a truck only to find out that it is illegal.

You should also be an experienced driver to drive lifted trucks. Because they are so far off the ground, they can be difficult to drive properly. This allows for a road hazard in case someone is hit. Because the trucks is so heavy and is far off the ground, the angle of impact can do a lot of damage to the person who was hit. Lifted trucks take longer to stop, are more difficult to control, have a higher risk of rollover and have a bumper height that is level to the windows of many vehicles. This can be very dangerous and pose a hazard. When teenagers who have a tendency to be a bit less safe drivers are behind the wheel of lifted trucks, this can be very dangerous.

Lifting a truck is not inexpensive either. While it is a great way to express your individuality you have to be able to afford it. Lifted trucks can be done at a body shop or mechanic who is skilled at doing this type of modification to a vehicle. They can be found by looking in a local telephone directory or searching online for a location in your area. Always get several quotes before determining which place to go to and ask how long it will take for the process to be complete before committing to one place.

Clean Air in Scotland??

Wednesday, February 22nd, 2012

Clean air in Scotland?? As if you were in any doubt about this! You associate Scotland with fresh air, beautiful countryside and friendly people. However, if you are planning a trip to Scotland in 2006, it is quite possible that you will be affected by some new legislation.

The Scottish Parliament passed a law which will affect tourists to Scotland from 26th March 2006. “Smoking will no longer be allowed in the majority of enclosed public places, including workplaces.”

There are very few exemptions to the smoking ban which will affect most public premises, offices, factories and work vehicles. According to the Scottish Executive, it is not enough to ventilate public areas and filter the air; there is a good body of evidence which shows that ventilating the rooms only takes away the smell of the smoke and makes the air appear cleaner. The toxic carcinogens remain in the atmosphere and cause a public health hazard.

The new Law will be enforced by Environmental Health Officers – and there will be a fixed penalty fine of 50 for smoking in no-smoking premises. The person in charge of an establishment who allows colleagues and visitors to smoke could be fined 200.

As a non-smoker, this delights me – particularly as I have watched aunts and uncles succumb to smoking-related diseases.

You can find more information about this at the http://www.clearingtheairscotland.com web site.

Visa Vs MasterCard Which Is The Best?

Wednesday, February 22nd, 2012

The two leading credit card companies in the world today are the competitors Visa and MasterCard. They both operate along very similar lines. While Visa can claim to have almost a billion cards issued, MasterCard has over twenty five thousand banks issuing its cards and it is difficult to find any difference in the number of locations worldwide that accept the cards, which is now estimated at over twenty million.

In fact, as far as most consumers are concerned, there is no real difference between the two. They are both very widely accepted in over one hundred and fifty countries and it is very rare to find a location that will accept one but not the other.

However, neither Visa nor MasterCard actually issue any credit cards themselves. They are both simply methods of payment. They rely on banks in various countries to issue credit cards that utilise these payment methods. Therefore, the interest rates, rewards, annual fees, and all other charges are issued by your bank and when you pay your bill you are paying it to the bank or institution that issued your card and not Visa or MasterCard.

How Visa and MasterCard make their money is by charging the retailer for using their payment method. So the truth of the matter is that a Visa issued by say the Bank of Scotland will have very little to do with a Visa issued by other banks and may in fact by more similar to the Bank of Scotlands MasterCard.

What this means for the vast majority of customers is that you do not have to overly concern yourself with whether a credit card is MasterCard or Visa. You would be better off concentrating on the interest and other charges on the card, the balance transfer possibilities or their reward scheme. You are very unlikely to ever be effected by the fact that it is one and not the other.

If you prefer, if you are going to have two credit cards, you may decide that you want one of them to be Visa and the other MasterCard, this means that if something drastic were to happen to one company, or if you were in the unlikely position of finding a location that accepts one but not the other, then you would have the option of paying with either.

At the end of the day however, much more depends on the bank that gave you the card, than on the type of card it is.

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them

Wednesday, February 22nd, 2012

Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.

MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product

Is your business idea built on market research or a hunch?

Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and your neighbor think you’ve got a winning idea, that’s simply not enough qualified input to run to the bank and drain your savings account!

Avoid this mistake by:

  • Conducting your detective work (research).
  • Testing your business idea with the real marketplace.

MONSTROUS Marketing Mistake Number 2: Believing That “If You Build It, They Will Come”

Do you think you have a product or service that will practically sell itself?

Trust me – you don’t.

There is a misconception among small business owners that, with the right product or service, your customers will simply “find” you when you open your doors for business. Whether you have a physical storefront on a corner lot in the busiest part of downtown, or a graphically pleasing online storefront offering easy access to your hot products and services, your customers will not find you if you do not market to them.

The day you open for business is the day you put on your “marketer’s hat” and never take it off. You must consistently move product, or schedule service time.

To stay in business you must profit.

To profit you must sell.

To sell you must market.

The good news is that, with a marketing strategy, you take the control out of your potential customers’ hands and put it into your own. If you have a product that will “practically sell itself,” then your marketing job will be easy. Just remember that the job must still be done.

Avoid this mistake by:

  • Defining your niche market and USP (Unique Selling Proposition) that differentiates you from your competition.
  • Developing a marketing action plan and strategy to reach your niche market with your USP message.

MONSTROUS Marketing Mistake Number 3: Trying to Reinvent the Wheel

Marketing is an age-old practice with some very basic principles. Yet, I’m sure you’ve read many marketing information products that stress the importance of being innovative and creative with your marketing efforts. It’s easy to get caught up in the innovation process and forget that the REAL focus should be on results.

Avoid this mistake by:

  • Emulating success instead of trying to create something completely new. Please note that I am not saying, “copy” what others are doing. Look at the basic structure of a tactic, campaign, advertisement, or event and use the same formula as a basis for developing your own tactics.
  • Realizing great marketing ideas are used over and over again with just the right twist to make them fit a specific business. Focus on results, and choose imitation over innovation to create your own twist on a proven, winning technique.

MONSTROUS Marketing Mistake Number 4: Over-Preparing and Doing Nothing

The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet, there is a point at which we are so busy preparing, organizing, and researching to prevent failure that we never get around to the actual marketing of the business. Here are two things to remember:

  1. Activity is not productivity.
  2. In order to sell a million of something, you have to sell the first ONE.

Avoid this mistake by:

  • Doing something! If you believe in your business and have done your detective work, it’s time to dive into the marketing pool. Start small, track results and build from there.
  • Not being afraid to make a mistake. Mistakes are the entry to success. At the very least, a failed promotion means you have SUCCESSFULLY determined what promotion does not work. And, to learn what does NOT work is a valuable tool in getting you closer to discovering what WILL work.

So, go ahead. Fail a little. It will make your eventual successes even sweeter.

MONSTROUS Marketing Mistake Number 5: Boredom

When I was working for an ad agency many years ago, I had one client that was running an extremely successful ad campaign. After about six months, I received a phone call from the client. He wanted to develop an entirely new campaign. When I asked, “why?” he simply said, “I’m bored with the one we have.”

What?

That client may have had the money to spend on a new campaign due to “boredom” but you and I usually don’t. Yet, I’ve often seen my small business clients switch promotions for the same reason. This is detrimental to your business!

“Losing money” is a reason.

“Boredom” is not.

Avoid this mistake by:

  • Remembering that, what is old to you, is new to an untapped target market. If you have a promotion that is consistently getting you results, stick with it until results show you its time for change.
  • Testing new promotions without abandoning the current one. Then track results. Never swap a current promotion with a new one that hasn’t been tested.

MONSTROUS Marketing Mistake Number 6: Relying on Networking to Generate Sales Leads

Joining the Chamber of Commerce and schmoozing at association meetings can put you in contact with vendors and possible joint venture partners, and will be invaluable exposure for you as a community supporter – but it will rarely generate substantial sales leads.

Everyone else who attends these “meet and greet” assemblies is there to do the same thing you are. You may be able to make some valuable contacts for future ventures and promotions, but one-on-one networking is time-consuming and results are unpredictable.

Avoid this mistake by:

  • Treating networking opportunities the same as any other marketing tactic. Track results by determining your costs and measuring your payback.

MONSTROUS Marketing Mistake Number 7: Doing What Your Competitors Do

It’s important to be aware of what your competitors are offering, but do not let it dictate the strategy you use for your own business.

If your competitor wants to be the low price leader, let him. Don’t try to become the “lower price” leader. Chances are this will lead you to financial problems because it will thrust you into an ugly price war.

If your competitor wants to tout low prices, then you focus on value. Bargain hunters don’t necessarily want the lowest price. They want the best VALUE. Make what you have to offer something of value.

Avoid this mistake by:

  • Finding an unmet need or want of your target market, and fill it to differentiate your products and services from your competitors.
  • Giving customers a reason to choose you over your competitors. Define your USP, and identify your niche market.

MONSTROUS Marketing Mistake Number 8: Not Targeting a Specific Market

If you believe your market is “everybody,” you will struggle to attract people who will buy from you. The value of target (niche) marketing is one of the toughest sells I make to my clients. They understand the logic of it, but the “fear of losing a potential customer” gets the best of them.

Avoid this mistake by:

  • Viewing the practice of niche marketing as inclusive, not exclusive.

Think of your business as part of a person’s support group. It’s logical to say, “Everybody needs a support group so my business should attract everyone.” But, will it? People – your customers – want to go to a support business that understands their specific concerns, needs, and wants. Make sure you ARE that business by targeting a niche market.

MONSTROUS Marketing Mistake Number 9: Targeting a Market You Can’t Reach or One That Can’t Afford You

Targeting a niche market is the smartest way to market. Yet, targeting a market that is too specific will limit your ability to succeed long term. For example, a market that might be too specific would be: female pilots under the age of 35 who fly ONLY New York to London flights. That’s a pretty narrow market to sustain your business in the long term unless you can capture the ENTIRE market with a product or service that has a high profit point and customers need to use or replace it often.

In that same vein, a market that is begging for the service or product you have but cannot afford it will also be a business impossible to sustain. Never compete for someone’s rent money. Your target market must have the means to buy your products and services.

Avoid this mistake by:

  • Creating your customer profile to identify characteristics of your potential buyers,
  • Identifying a niche market,
  • Examining the long term potential for new and repeat sales.

MONSTROUS Marketing Mistake Number 10: Focusing On Acquiring New Customers Instead of Promoting to Current or Previous Customers

When you first start a business you have little choice but to focus on gaining new customers. The cost of finding those new customers can be expensive, which is one reason it is so important to really target a specific niche. However, once you’ve made just one sale, you’re ready to start looking at other marketing options.

Wouldn’t you like to:

… slash your marketing costs by half or more?

… reach proven buyers for your service or products?

That little goldmine of proven buyers available to you “on the cheap” is already yours in the form of current and previous customers.

Any respected marketing guru, past or present, online or offline, will tell you that the biggest asset your company has is your customer base.

Avoid this mistake by:

  • Realizing that, when a sale is finalized, it is the beginning of your relationship with that customer, not the end.
  • Offering additional products or services to current customers. If you don’t have your own to offer them, then develop a referral, joint venture or product bundling program so you can reap profits from your already-interested (and buying) customers.

MONSTROUS Marketing Mistake Number 11: Not Systematically Following Up on Leads

The least expensive part of business is making the sale. The most expensive is generating leads – finding the people who are interested in what you have.

Once you find people who express an interest in what you have to offer – whether they buy from you or not – you MUST develop a follow up system that will keep marketing to those interested prospects. A person who has expressed interest in your products and services is far more likely to eventually buy from you than someone who did not respond at all!

Avoid this mistake by:

  • Curbing the tendency to become obsessed with generating more leads until you have exhausted the ones you already have.
  • Developing an easy, systematic follow up for leads, designed to convert a “maybe” into a “yes.”

Susan Carter helps business owners “do more with less” to operate and market their small and growing businesses. She is the author of How To Make Your Business Run Without You, and SPLASH Marketing for Overworked Small Business Owners. Carter offers FREE book chapters, and distributes free business-building advice in her twice-monthly ezine, SuccessExpress Press, available at http://www.successideas.com susancarter@successideas.com

Article Source:
http://EzineArticles.com/?expert=Susan_Carter

Music For The Restless Mind

Wednesday, February 22nd, 2012

The origin of music as of late has not yet been dated as it is said to have been existent long before recorded history. Historians say it may hav originated from naturally occuring sounds like the sound of thunder, or the rhythm of a flowing stream. Human music may have started from primitive men trying to mimic these sounds using patterns, repetition, and tonality. Even at present, certain cultures utilize music that imitate naturally occuring sounds. Apart from the usual bird song and animals tapping on hollowed logs to mark their territory, man’s voice is said to be the first musical instrument.

Got A Second? Barely! Grabbing A Website Visitors Attention

Wednesday, February 22nd, 2012

The blink of an eye! Thats how long it takes a visitor to assess the overall look of your website. Research has recently shown that a site visitor will decide whether or not they like your website in 1/20th of a second. Thats less than the time it takes to blink! And in less than 10 seconds they decide to stay at your website or leave!

The report, published in the latest issue of Behaviour and Information Technology journal, claims that if the first impression is negative, youll probably drive people off. It really is just a physiological response,” Gitte Lindgaard told Reuters. What the report does not conclude, is what actually makes a successful, aesthetically pleasing website, but only how much time it would take for a visitor to make that decision.

In the 6 years we have been developing websites, we have had the ability to test many different styles and looks of websites. We have also studied successful sites, to find out what the secret really is. What we found out is astonishing. Ready?

There is no secret! Thats right, there is no single, right way to build a website. There are however many wrong ways to avoid.

The real secret of a good website, is to eliminate anything that drives your visitors away. And how does one do this you ask? By understanding your target market. Thats the real trick in designing a website that is successful, and more importantly a home page that will retain your visitors.

Too many times new website owners think they need every bell and whistle available. They tend to pack their home page with too many components that are simply eye-candy and have no real value to the viewer. Others strip their site down and all you see is miles and miles of content, and no appealing graphics to get excited about.

What is needed is a site with the right balance of graphics and content. By right, we mean whatever is most pleasing to your target audience. If you are trying to attract elementary school children, then having a bunch of flashy images, bright colors, and huge fonts would more than likely pull them in. However, if you are attracting Fortune 500 companies those strategies would be a sure turn off.

I like to think of a website as a house. Take your house for example. You probably have a nicely colored front door, and possibly a wreath or other decoration (even just a fancy door knocker) hanging on that door. Chances are you have some sort of welcome mat that you spent time picking out just to give your visitors a welcoming place to wipe their feet. You keep the area around your front door clean and tidy. Your front door is welcoming and warm, making your visitors feel like they want to come in, that they want to see more.

In the same way, your home page is the front door to your website. This is the page that you should spend the most time constructing, because if visitors dont move beyond it then the other pages wont matter! You want this page to be eye-catching (but not overwhelming), easy to navigate (but not boring), and have the right amount of content to grab the attention of your visitor.

Lets start with the visual appeal of your home page.

First and foremost you should have a professionally designed logo. Your company name displayed in plain Arial text just wont cut it for most of your visitors. A nicely designed logo is the first part of establishing credibility with your visitor, and as such should be shown prominently at the top of your website.

Along with a memorable logo, your website should incorporate colors that your audience will respond to. For an explanation on selecting colors, please see our Color Theory article at http://www.nicmedia.com/color_theory.htm.

Graphic images are also important to help the viewer relate to your website. Professional photographs can easily accomplish this and still be affordable. There are numerous stock photography houses that provide high resolution images for very affordable prices, or you can hire your own photographer for custom work.

When using images of people, keep it down to earth. Research indicates that while viewers like to see attractive people in their own age group, they should not necessarily be identifiable as models. Its more important that the images portray someone relatable that looks like them or real in their eyes rather than made up.

Your home page should be organized so that visitors quickly understand what they can accomplish. The typical website has logo on top (in a banner sometimes called a masthead), along with navigation either horizontally across top or vertically along the left hand side. Yes, this may seem old and boring, but its what visitors have come to expect and rely on. When that gets changed too much they dont feel comfortable and tend to back away.

Navigation is the key to the flow of your website. Your navigation should have links that can be easily identified. Home, About Us, Our Products, Our Services, Contact Us yes those are names weve seen a hundred times and we think wed like to fluff that up but dont forget that is what your visitor is looking for. Remember, newspapers are written on an 8th grade level in order for the majority of its readers to be able to read and understand, and that same principal should apply to your navigation and entire website.

Make sure that your navigation flow makes sense for your viewer, ordering your pages with the most important pages listed first followed by the lesser important or least likely to be viewed pages. This helps assure you get your audience to the meat of your website quickly. To avoid confusion, consistency is key, so whatever navigation you use on your home page should be carried on throughout the remainder of your website.

Last but not least, is content. Content has to be rich and exciting enough to draw your visitor in, and short enough to grab their attention! Research suggests that the average reader can read approximately forty words in ten seconds.

The paragraph above is exactly 40 words. If you only have 10 seconds to pull your viewer in, thats roughly the amount of content they can take in during that amount of time.

People tend to scan websites rather than read them entirely, so adjust to this fact. Use eye-catching headlines, bolding, bullet points, anything to break up the monotony of a plain paragraph and draw attention to the stuff that is most relevant for them to see. Plenty of white space helps to pull the readers eye along through the content of the page. Faced with a large block of text, our eyes tend to skip past it.

In short, you really have no choice but to make your websites homepage an attention-grabber. Let your visitor know right away they are in the right place, that you have THE answer to their problem, that your company is credible, and that your site is easy to navigate.

Once they find the basic components that are expected they will be drawn in to more of your content and navigate deeper into your website. Thats the foundation for a solid call to action so your website achieves its goal. Remember, you only have a second!

Strong leg muscles really can make a world of difference.

Wednesday, February 22nd, 2012

Apart from the weight machines, some of the most effective machines in a gym are the walking, running and climbing machines. Walking and running machines include steppers and treadmills, while climbing machines have pedals that you push with your feet, making it feel like you are climbing stairs.

The reason these machines are important is that they exercise our leg muscles, which are some of the most useful muscles in our body, but at the same time some of the weakest. After all, we are descended from apes, who didnt walk upright in evolutionary terms, weve only just started walking, and our legs arent all that great at it yet. Building good muscles in your legs will help you stay on your feet and go for long walks, hikes or runs without feeling tired quickly, like so many people do in this age of the car. Once you get started, you might even want to take up walking as a hobby, and the more you walk, the better your leg muscles will get.

But in that case, why not just go for a real walk, or climb up and down real stairs? Well, you could do that, but youd be leaving yourself open to the weather on the walk, making it difficult to have a regular walking routine, and while you could just walk up and down some stairs for half an hour each day, people would probably look at you a little oddly.

Within a few weeks of using walking and climbing machines, you should start to feel more energetic it is surprising how much of how much energy we feel we have comes from the strength of our legs. Even if we dont realise it, we are on our feet for a lot of time every day yes, even if you work in an office and drive to work so strong leg muscles really can make a world of difference.

How to Cook Indian Foods – North India

Wednesday, February 22nd, 2012

You’ve probably read the previous piece on North Indian breads. This article focuses on North Indian cooking, which includes cooking style, spices used, terminology and some common foods.

North Indian cooking is nearly always quite spicy and uses a large number of spices in any given dish. The terms used for various dishes are normally descriptive of the food itself like Jeera Aloo for instance, which literally translates to ‘Cumin seed Potatoes’. Like most cultures there are also some misleading names like ‘Butter Chicken’, which is actually marinated chicken cooked in a tandoor and served in smooth, tomato gravy and doesn’t contain any butter. There are also terms which aren’t related to the food in question, like Pulao, which is rice cooked with spices and vegetables. The term sabzi (sub-zee) is used quite liberally when describing nearly any dry, vegetable preparation. The same applies to the term dal, which is used for most types of lentils. The term tari (tuh-ree) denotes gravy and is suffixed to the name of a dish when it has gravy.

In these days of fusion food, it is difficult to pin down a set of spices that a given region can claim. However, traditionally, north Indian cooking uses the following spices and herbs:

  • Cumin seed (Jeera)
  • Ajowan or (Ajwain)
  • Red Chili Powder I – Flavor over color (Lal Mirch)
  • Red Chili Powder II – Color over flavor (Degi Mirch or Kashmiri Mirch)
  • Turmeric Powder (Haldi)
  • Dried Mango Powder (Aamchur)
  • Coriander Seeds (Sabat Dhania)
  • Coriander Powder (Dhania)
  • Fresh Coriander Leaves (Hara Dhania)
  • Green Cardamom (Choti Elaichi)
  • Black Cardamom (Badi Elaichi)
  • Cinnamon (Dalchini)
  • Garam Masala – A set mixture of spices – roasted cumin, cinnamon, cloves, caraway seeds, nutmeg (and/or mace) and green cardamom seed or black cardamom pods. The composition of Garam Masala changes from region to region.
  • Dried Fenugreek Leaves (Kasuri Methi)
  • Black Mustard Seeds (Rai)

This list is by no means complete – there are many more spices used in every day North Indian cooking – the purpose of this article however is to provide a feel for North Indian cooking.

Different spices are used in different situations, in different ways. The flavor and characteristics of spices change if you’re dry roasting them, frying them, adding them before simmering to cook or after cooking.

Our first foray into traditional North Indian cooking could start with a simple vegetable preparation, which we could either call Aloo ki Sabzi (‘Vegetable Preparation of Potatoes’) or Jeera Aloo (Cumin seed Flavored Potatoes).

Cumin Seed Potatoes / Jeera Aloo

Ingredients

- 3 Large Baking Potatoes

-One onion, chopped fine

-1 tsp Cumin seed

-1 tsp Turmeric Powder

-1 tsp Chili Powder

-1 tsp Coriander Powder

-1 tsp Dried Mango Powder

-Salt to taste

-Chopped fresh coriander for garnishing

-Oil for frying

Method

First peel your potatoes, dice and then boil in lightly salted water. Then drain and let cool. Heat oil in your pan and add the cumin seed. After 2 – 3 seconds of crackling, add the onions and fry, stirring lightly for about a minute on low heat. Now add all the spices, except the dried mango powder and mix well. Throw in the potatoes, which should be nice and firm now and toss well, so the onion-spice mixture coats the potatoes all over. Simmer for about 5 – 7 minutes. Finally, add the dried mango powder and toss the potatoes on high heat, till there’s a thick, spicy sludge adhering to the potatoes. Garnish with the fresh, chopped coriander prior to serving.

These can be served with Rotis, filled in toasted sandwiches or just eaten as is for a snack.

As you can see, this everyday dish uses 5 different spices and one herb. There are some traditional dishes that use up to 30 different spices! These are now (in most part) a thing of the past and cooked only on very special occasions.

As an example, let’s say we’d like to try our hand at cooking a simple north Indian dish without a recipe, simply going by the style. Obviously we’ll need some north Indian spices, the most common of which are Jeera (cumin seed), Haldi (turmeric powder), Namak (salt) and Mirch (chili powder). The first step, in nearly every dish is to fry onions as it is a staple in north Indian cooking. When pink/transparent, we add some spices and fry some more. This gives us a thick sauce to which we can add a little water if we wish. This sauce will coat the vegetables or meat we’ll add later. Here’s a simple example.

Onion and Tomato Sabzi / Pyaaz Tamatar ki Sabzi

Ingredients

-3 Large tomatoes, chopped roughly

-Two Onions, chopped roughly

-2 large cloves of garlic, finely sliced

-1 tsp Cumin seed

-1 tsp Turmeric Powder

-1 tsp Dried Mango Powder

-1 tsp Chili Powder

-Salt to taste

-Oil for frying

Method

The process is really quite simple - we heat a little oil, add the onions, fry a little, add the garlic and continue frying till the onions are pink or translucent. Then we add the rest of the spices except the dried mango powder, mix well and finally toss in the tomatoes. The dried mango powder goes in at the end.

One major feature of Indian cooking is that vegetables are rarely left crisp or crunchy. They’re nearly always cooked till they’re very soft. This isn’t very good for the nutrition content of the veggies and I’d recommend cooking them till they’re just done and still have a bit of bite left.

The pan will be kept on a simmer for 5 – 10 minutes, till the tomatoes are cooked through. Finally we stir in the dried mango powder and it’s ready to eat! This dish is usually eaten with Rotis.

As you can see, the pattern is similar – fry onions (if using), spices, toss in vegetables, nuke them (or not) and serve. Now that we have an idea of the basics involved, let’s get on to the secrets!

The Cooking Methods (by Naheed)

Secret 1: Bhuno well.

This is an extremely important process and involves frying spices to extract most of their flavor. Remember not to overheat the oil (unless it is mustard oil, which has to be heated till it emits some smoke & does not froth when something is put in it). If dry powdered masala is being used, the oil should not be hot as the dry spices will burn. Some amount of water must be added if you feel the spices may burn. When making the masala, use onion paste along with ginger & garlic to which you will add other spices as required.

For meat however, the method is quite different. This is the last process for cooking meat in quite a few cases, or the process just before adding water to make the gravy. It is believed the real flavor of meat develops only if you devote upward of 10 minutes to this process. Meat releases some of its own fat which mixes with the spices and then the oil cooks the meat and helps the meat absorb the mixed flavors of the spices. How long to do so, is a question that has no fixed answer. As a guideline, stop when either the meat becomes too tender or the gravy becomes completely dry, or your guests start to get very restless. You will also notice that the meat & gravy tend to stick to the vessel if you do not stir them constantly. If they do, scrape it off; and if the gravy gets too dry, add yoghurt or water.

Secret 2: Bagharna

This is a simple process and is called Chaukna in Hindi. Here dry spices are added to hot oil and this concoction is added to a dish (e.g. Dal). Although a simple process, do not burn the spices. In fact it is advised that once you have added the spices, remove the vessel from the fire.

Secret 3: Dum Cooking

This is the art of slow cooking. It enables individual flavors to intermingle properly. This is also the method used for the last few minutes when cooking rice or biryani. In the old days, when food was cooked on coal or wood, the only way was to raise the distance between the flame & the vessel, or put the vessel in the dying embers, seal the lid of the dish with flour & put a few embers of coal on top of the lid. In dum cooking, it is essential the fire be at its lowest and the food will therefore take a while before it’s done. Rest assured that your patience will be amply rewarded. Thankfully modern cooking presents us with newer methods and one of the easiest is to put the whole vessel in an oven. If you do not have one, put a griddle (tawa) on the flame & then put the vessel on it. Also note that dum cooking meat will make the ingredients (meat, vegetables) exude the moisture or water within. A word of caution here: Try not to use a pressure cooker or the meat will not turn out right.

Secret 4: Frying

Simple you’d say. Well, yes it is. However, there are two types of frying. One is frying to cook and the other one to brown. For deep frying it is essential that there be sufficient oil to cover the item. For browning, the oil can be less but must be at a low temperature.

Secret 5: Using earthenware

Not only is earthenware cheap in India but it was also the first form of disposable crockery. Most desserts in India were traditionally served either on banana leaves or in earthenware crockery. Some of the better known five star restaurants in India still use earthenware. If you’ve noticed, tea at Indian railway stations is still served in earthenware glasses. Not only is it environmentally friendly, a special earthy flavor permeates the tea, which no cooking method can simulate.

Secret 6: Kewda Water

Kewda is the derivative of a desert plant with very fragrant leaves. The essential oil of this is heavily diluted in water which is used as a perfuming agent for food. Typically used in Firni and Zarda among other desserts and has no parallel.

The Ingredients

Secret 1: Dahi or Yoghurt

This is a wonder ingredient. Yoghurt lends a light buttery flavor to the creation as well as a light creamy consistency. For example, it is the base for some dishes like Rizala where the original flavor of yoghurt is completely transformed. Yoghurt when cooked transforms in taste to lightly sour and gives the gravy a creamy texture. All in all, it is an essential item. In a few dishes, it may be substituted by tomato puree but then the final result will be slightly different. Did you know vegetables cooked in yoghurt retain their shape? In fact in Dumpukth Fish, it is the yoghurt that preserves the shape of the fish. Also, at times if you have mistakenly added extra salt, add a splash of whisked yoghurt and cook for a while.

Secret 2: Onions

This is an essential ingredient in a lot of dishes and is commonly used for salads. A handy tip on handling onions is to remove the outer dry skin, cut in half and wash thoroughly to prevent your eyes from watering. Onions lend a sweetish flavor to cooking and are a common masala base. However when fried then mixed, the taste is totally different. So when the recipe says “fry onions”, you’d better fry them.

Secret 3: Cumin

There are two types of cumin seeds. The common white cumin seeds which are cheap are used mainly in vegetarian dishes. They are more often than not fried to get their flavor out. Sometimes as in a raita, they are dry roasted on a tawa and then ground. However, the more expensive black cumin seeds or Shah Jeera as they are commonly known as, are quite different in taste and flavor. The two are rarely substituted. Most restaurants substitute them in rice preparations, but then, what you get is something totally different.

Final Recipe

Now that we have quite a good idea of what’s involved in North Indian cooking, perhaps a slightly complex recipe is in order – Nihari. This is definitely not one of the dishes that one finds on the menu of five star restaurants. This is one of the dishes eaten with a lot of passion by all. In fact to have Nihari one must have the zest to wake up before dawn because it is a very hot meal and in most places where it is served, the service is over by 9am. It is a delectable broth of meat, cooked over a slow fire, mostly overnight and eaten in the early hours of the morning with a tandoori roti and an assortment of fresh herbs accompanied by loads of lemon. The meat is fulfilling and the broth is had as a refreshing and a rather hot soup. The other reason why one has it as a breakfast meal and that too only in winter is because it makes you feel very thirsty and rather warm. Don’t tell me I didn’t warn you.

Nihari

Ingredients

  • 1 kg Nihari meat (or any other meat that’s available)
  • 250 grams Onions, sliced
  • 3/4 cup Ghee
  • 2 tbsp ginger paste
  • 2 tbsp garlic paste
  • 2 tbsp dry roasted chickpea flour
  • 1/2 – 1 tsp red chili powder
  • 1 tsp Coriander powder
  • 1/4tsp Turmeric powder
  • Salt to taste

Spice mixture

Grind together the following:1/4 tsp. dried ginger, 1/4 tsp. mace, 1/2 tsp. fennel, 1/2 tsp. white cumin seeds, 2 large cardamom, 4 small cardamoms, 4 cloves, 6 black pepper seeds

Preparation

Preparation time 30 minutes | Cooking time 2-3 hours

  • Add 2/3rd of the onions in moderately hot oil and when the onion goes soft add ginger & garlic paste along with ground coriander and turmeric powder and let it fry for about 3-4 minutes or until the oil comes on top again.
  • Add the meat and cook over slow fire. The meat will let out its own water.
  • When it is semi cooked, add the chick pea flour to 2 cups of water and leave the broth to cook over very slow fire for at least 45 minutes.
  • The slower you cook the more flavors you will draw out.
  • Keep the pot covered but no pressure cookers please.
  • When the meat is as tender as it can get, add the spice mixture along with the leftover onions.

On a parting note, while cooking methods remain largely consistent and typical, knowing the spices will help tremendously. So while you’re cooking go on and add that sprinkle of black mustard seeds to hot oil and watch them crackle or throw in some curry leaves and savor the change in flavors!

Sid Khullar has written nearly 400 articles on food, cooking and other related subjects on Chef at Large. He welcomes recipe and photo contributions and is always looking to meet people passionate about the culinary arts.

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Powerful Images in Classic Movie Posters that Launched Actors to Stardom

Wednesday, February 22nd, 2012

If you look into a student’s room, you’ll most likely see the walls covered with posters. You probably decorated your dorm room with posters (e.g., classic movie posters, posters of your favorite band or singer, etc.) when you were a college student.

There is a huge market for classic movie posters today. These classic movie posters, sold at DVD and record shops, are mainly used by marketing outfits as marketing tools for promoting movies and persuading the movie going public to go to the theaters and watch. However, classic movie posters also serve as memorabilia for movie lovers. After all, classic movie posters are an artwork in themselves. Many of these classic movie posters are actually considered works of art because their designs become the symbols of the films.

Movie posters can convey plenty of information regarding the cast, director, crew and such, but there are movie posters whose focus is more on conveying a powerful visual image. You will notice that older classic movie posters have more words and tag lines and often feature painted images of the lead actors. Other classic movie posters use still photographs that were taken directly from the film.

Many of the images in the classic movie posters are literal. For instance, Gone With The Wind’s classic movie poster had Vivian Leigh in Clarke Gable’s arms. The King Kong classic movie poster has the heroine being carried by King Kong. The Casablanca classic movie poster has its lead stars, Humphrey Bogart and Ingrid Bergman, looking at us, their cheeks against each other.

The more memorable poster images or photographs eventually become the lead stars’ iconic images, and they stay in the moviegoer’s minds. In fact, these poster images are often what launches actors to stardom. For instance, the image of Audrey Hepburn in the classic movie poster for Breakfast At Tiffany’s is one that has endured through the years. Mention her name and the public thinks of her in an evening gown, adorned with jewels. The classic movie posters for The Great Escape captured Steve McQueen doing different motorbike stunts. And James Dean…perhaps his most memorable image is the one that appeared in the Giant’s classic movie poster: Dean posed crucified with his rifle. And who wouldn’t have seen the famous photo of Marilyn Monroe standing over an air vent, trying to hold her dress down? This image of Monroe was used to promote the Bus Stop film. You can find great information on movies and movie reviews at http://www.magiclanternpr.com

The horror genre has its share of memorable images too. The images in the older classic movie posters in this genre mostly conveyed a subtle, quiet menace. For instance, it would be hard not to feel a chill when looking at Norman Bats’ shadowy house iin the classic movie poster for Psycho. Similarly, Jack Nicholson with his head smashed through the door in the movie poster for The Shining is scary. The classic movie poster for The Candyman has a wasp sitting on the edge of an eye.

The Jaws movie poster is one of the classic movie posters that is most reproduced. This classic movie poster has a simple but very powerful image: a shark’s mouth wide open, directly facing us. Another powerful poster image is that of Taxi Driver’s Robert De Niro with his hand at his temple, pointed like a gun. And when it comes to the romance genre, the Titanic movie poster is a true classic. It captures the image of Leonardo di Caprio and Kate Winslet above the Titanic, two people forever in love.

Article by Dean Forster at http://www.magiclanternpr.com . For more great information on movies and movie reviews visit Family Movie Review

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How To Increase Your Targeted Website Traffic

Wednesday, February 22nd, 2012

When people start a website they feel they need to make changes to increase their website traffic when in reality it is their targeted website traffic they need to focus on. Having hundreds of thousands of people come to your website a day means nothing if what you offer isnt what theyre looking for. You have to find out what people want to know and what they need to help gear your website towards your targeted website traffic. So how do you do this?

The first thing you must do to reach your targeted website traffic is find one niche and focus on that. Too many times people try to promote more products than they need to which hurts their traffic. If you focus on one product or service as your main item, you will gain knowledge on the product and be able to promote it the correct way. People want to know that you know what youre talking about and that isnt always as easy as it sounds when you have multiple niches.

While you need to focus on one niche, you need to also offer items that are closely related to your niche. For example, if you sell shoes on your website then you need to offer shoe laces and waterproof protector and so on. This will make your site more appealing and increase your targeted website traffic. Try not to offer more than needed; stick to items that will be of interest to your guests.

In order to increase your targeted website traffic you have to determine what your targeted website traffic consists of. Figure out who you are targeting and experiment with your site to see what types of visitors are coming more than others. After you have determined who you are targeting, begin adjusting your site to make it more appealing for the targeted crowd. Go to forums and peoples blogs to see what questions they have that you can answer on your website. The more your website focuses on your targeted crowd, the more people you will get.

Lastly, remember to continuously add free content. If you give the readers new content every day they will return to your website to see what youve added. Give the readers information that they want to know but have not heard of yet. To increase your targeted website traffic you must make a post or two a day to keep people entertained with your site. Also, try to build up an email database so that you can drop people a quick email notifying them of changes to your website from time to time.

It is important that you stay focused on increasing your targeted website traffic over your website traffic in general. Focusing on a particular niche will drive in your targeted website traffic because your niche is specific. Just remember, the more targeted website traffic you receive, the more productive your site is.

An Introduction to Shrink Wrapping Covering Applications as well as Materials and Machinery

Wednesday, February 22nd, 2012

Shrink wrapping is a particularly well-established form of packaging that has developed over the past four to five decades.

Essentially, material is produced such that molecules are stretched as part of the manufacturing process. When this material is subjected to heat, the elastic memory of the plastic is activated, causing the material to shrink around the product.

This is a traditional division between packaging for transit and packaging for display, whilst the latter has a further division into food and non-food applications.

The key to the application of shrink wrap for transit is cost so that the material and its application provide the lowest cost solution in delivering the product from the manufacturer to the end user.

The conventional definition of a transit wrap involves the use of a sleeve sealer and polyethylene film. An individual or bundled wrap provides the necessary solution of achieving the shipment at the lowest cost.

A typical wrap offers two open sides as a consequence of the use of a sleeve although in certain applications the sleeve may be effectively eliminated by the use of appropriate machinery. Generally, the latter is not a particular requirement.

Polyethylene has the attributes of strength at a certain thickness together with shrink ratios and slip. Accordingly, a user will be able to specify a thickness to provide the necessary pack integrity to the end user and shrink ratios to ensure that the wrap is tight. Slip can be altered to ensure that packs stack appropriately.

There are further benefits of shrink wrap since waste disposal after delivery is relatively insignificant whilst the material has clarity to allow product to be identified. In addition, there are tamper-evidence and moisture-prevention benefits depending on the exact application.

Normal applications involve the collation of products although individual packs are readily benefited from transit wrapping.

The market also offers developments in this area such as coloured and printed films. Polyethylene is not a particularly good medium for product enhancement through printing or pigmentation as it has a naturally soft surface which allows scuffing and dust retention whilst it is also relatively cloudy.

However, polyethylene may frequently offer sufficient optics so that it is acceptable in these applications.

As technology has advanced in this market so have applications crossed over traditional definitions in certain areas.

Consequently, certain transit packs are found using normal display films where the pack and its marketing benefit from the increased investment in a material that offers better optics and machineability.

There are highly specialised display films that are designed to offer the same strength as polyethylene but with far better optics and the marketing benefit is such, in these very specific areas, that the greater film cost can be justified.

Display shrink wrap is traditionally oriented towards non-food point of sale packaging where the principal goal is product enhancement with some limited pack protection through an overall wrap.

The latter is the main distinguishing feature of display packaging, the partial wrap with a sleeve generally found is replaced with a total wrap involving the creation of a two dimensional bag around the product.

Some years ago, the conventional film used for this purpose was PVC polyvinylchloride with plasticiser; an amorphous crystalline structure.

PVC has largely been replaced by polyolefin shrink film although PVC continues to be offered.

PVC has particular benefits in that it is the easiest of any films to seal and shrink but it suffers from problems on sealing, whilst it also has strength and storage issues.

PVCs sealing temperature is very close to its degradation temperature at which a number of by-products are created. These include very small quantities of hydrogen chloride gas and carbon deposits on the sealer.

The HCL may be dealt with through ventilation. It is to be stressed that all materials should be used with regard to good manufacturing practice and as a consequence, polyolefin films will also require ventilation in the same way. The by-products of combustion should always be considered in relation to the use of any specific machine operator.

Carbon deposits require regular cleaning whilst the presence of HCL will give rise to a need for regular maintenance of the sealer. As polyolefins have no chlorine, this does not arise with their use.

The plasticiser in PVC will harden in cold conditions and soften in hot conditions and this may well cause strength problems in cold weather and equally machineability problems in hot. Again, as polyolefin material has no plasticiser, these are not issues where this film is concerned.

PVC requires storage at normal room temperature failing which it is likely to start to shrink. Polyolefin will tolerate higher storage temperatures.

The overall machineability of PVC still gives this material some market share but, increasingly, polyolefin has dealt with its lower overall machineability whilst offering the benefits noted above so that it is now by some considerable margin, the principal display material.

Display wrapping involves the creation of a two dimensional bag around the product.

This is conventionally performed using an L Sealer with centre folded film. The sealer allows continuous production of wrapped packs that are then processed through a shrink tunnel.

L sealers are found in a variety of forms manual, semi and fully automatic. A large part of the manual and semi automatic market has been taken by combined seal and shrink machinery. These machines are commonly referred to as chamber machines.

Fully automatic L sealers have found increasing use as their cost and versatility have improved.

The highest output speeds are offered by flow wrappers using side seal or overlap mechanisms. Nevertheless the common feature of a two dimensional bag remains the principal similarity between all these sealers.

Polyolefin films offer a variety of attributes so that a very large range of applications can be made.

In general, these are not found in food applications although once more, definitions continue to be stretched. Polyolefin is quite well used in certain applications notably pizza and egg wrapping as well as produce packaging. However, a more precise definition might be that polyolefin is not used to extend the shelf life of a food product. This applies generally except where shrink barrier film is used although this latter product is particularly specialised.

Normally, other materials than shrink are used to extend shelf life and as a consequence, shrink is found only in certain food applications although volumes can be significant.

Display applications for polyolefin have almost no limits as materials have been engineered to deal with any given requirement.

Soft shrink as well as perforation and printing are standard offers. At a more specialised level, slip and anti-fog treatments are also available.

There are a few notable ranges of polyolefin shrink film that offer better machineability and performance than the majority of the market and these are particularly distinguished by technical differentiation in manufacturing. These lead to irradiated grades which offer enhanced strength and multi-layer complexes that may be tailored to a particular requirement.

Polyolefin manufacture typically uses three or five layer extrusion and this confers performance benefits as a consequence.

It will be noted that the key to market movement is the development of material to address specific requirements, since its application is relatively uncomplicated.

There is no doubt that polyolefin shrink film will continue to develop so that it addresses even more uses than at present.

Oil On Canvas: Painting Conservation 101

Wednesday, February 22nd, 2012

Conservation is defined as remedial attention given to extend the life of a work of art. The process often reconstitutes missing material by additions. These additions may be either visible or invisible and serve to restore the work’s unity.

One of the most noticeable defects the public observes on a painted surface is craquelure. Craquelure appears as a minute crazing pattern on a painting’s surface. The following layers make up a painting:

1. Stretcher bars are covered by a canvas support

2. Canvas is coated with a sizing medium

3. Gesso (a ground layer) is applied over the sizing medium

4. Paint is layered over the sizing medium

5. Varnish is capped over all these layers

Ideally all these layers dry uniformly. When the harmony of these layers is disrupted, a problem results, requiring conservation. For instance, as the different layers absorb and release moisture, expansion and contraction take place. As the materials age, the ongoing process of change can take its toll. Vibrations when art is transported can be harmful to one or more layers, even though temperature and humidity are controlled.

Returning to craquelure, it is understandable that the canvas has responds to a change in climactic conditions by either shrinking or swelling. The amount of stress might differ from the ground or paint layer. As these materials react to change differently, they result first in craquelure and finally become cleavage. Cleavage is the paint layer lifting from the canvas.

When craquelure appears as a function of age, it is generally left untouched, provided the painting is still legible. Should this condition become cleavage, a professional conservator? must be consulted.

Another easily noticed problem is a slackening of the canvas, producing more “play” than was originally intended. Examine the stretcher bars. If all the corners are fixed by glue or nails and cannot be adjusted mechanically, your painting is attached to strainer bars, not stretcher bars. Stretcher bars have keys (wedges of wood that permit adjusting of the bars) or sophisticated metal elements that allow for adjustments. A canvas left for many years on strainer bars could rip once the canvas becomes brittle.

Yellowing or darkening varnish is another readily recognizable issue. About every 25 years, review canvases for a re-application of varnish. First the original varnish must be removed by a professional conservator.

Frequently-Asked Questions

How do I find a good conservator? American Institute of Conservation in Washington, DC 202 452-9545 is one source of competent people. Call your local large museums for recommendations as well as art appraisers in your area.

What can I expect from a conservator? It is customary for you to be provided

a) Estimated cost of treatment
b) Estimated time to complete the treatment
c) Conservator’s steps to complete treatment
d) Anticipated result from the treatment (identification of what is possible to remedy and to what degree)

How are the fees assessed?? Conservators guestimate the number of hours needed to complete the work (based on their past experience).

Word of caution: Find out if your conservator has insurance and if so, how much and what are the limitations of their coverage. If they do not, call your insurance company to find out their position on insuring your property while it is in the hands of a conservator.

Educate Yourself – LASIK Eye Surgery Could Be For You

Wednesday, February 22nd, 2012

It might be the case that you are tired of wearing glasses, or you believe that it cramps your style. You also dont want to use contact lenses, in order to avoid infection or inflammation due to overuse. In such a scenario, you are likely to consider LASIK eye surgery, which is one of the most prevalent vision correction procedures. And therefore, you require some basic LASIK education, in order to get a clear picture of what you can expect from LASIK if you want to know whether you should do eye laser surgery.

If the light rays don’t focus on the retina (light-sensing cells), the image you see is blurry. This is termed as refractive error, and may be caused due to an irregularly shaped cornea. LASIK surgery involves carving of the cornea in order to give it the perfect shape, thereby making light rays focus on the retina. LASIK surgery employs a high-precision laser, named Excimer, which is an ultraviolet chemical laser.

Scads of people have undergone LASIK, and most procedures have been successful. But as with any surgery, LASIK has associated risks and complications. However, LASIK has a relatively low complication rate, between 1% and 5%, which is among the lowest in the eye surgery field. Another trivia from the chapter on LASIK education is that LASIK may not result in perfect vision. That is, not all patients achieve a 20/20 vision.

If you suffered from myopia and have undergone LASIK as a corrective procedure, you would still require reading glasses (for near vision) in your late 40s. LASIK is an irreversible procedure, and most insurance companies do not cover LASIK surgery. Therefore, make sure that your surgery is performed by an experienced ophthalmologist. Also note that only eye MDs (ophthalmologists) are permitted to perform LASIK surgery.

Now that you are aware of the ins and outs of LASIK surgery, decision making is much easier. Have a discussion with an experienced ophthalmologist. It might be the case that you could very well forego the surgery. But if need be, LASIK is a superlative option to correct your vision.

Sundays To Remember – Intriguing Matchups During The 2006 Season

Wednesday, February 22nd, 2012

As we enter the dead time on the football calendar, we are presented with an opportunity to take a breath and see what we have to look forward to this fall. As is always the case, dozens of high-impact players have changed teams, new coaches have been hired, and not only will historic rivalries be renewed, but new rivalries will spice the schedule throughout the season. Below are ten of the most intriguing games this season.

Week One

New Orleans at Cleveland
The debut of Reggie Bush and the new-look Saints will be taking place in Ohio against a team many feel can be a surprise in the NFL this year. New QB Drew Brees and new coach Sean Payton join Bush in attempting to topple Romeo Crennels much-improved Browns.

San Diego at Oakland
The debut of both San Diego QB Philip Rivers and Raiders coach Art Shell happens on the first week of the revamped edition of Monday Night Football. Shell is looking to take the Raiders back to prominence with a talented roster, and Rivers is looking to take the Chargers as far as he can. If Rivers can step in and perform, the Chargers will be dangerous, but The Black Hole on Monday night is not an easy first assignment.

Week Three

Denver at New England
The Patriots will have a chance to draw a measure of revenge against the Broncos on Sunday night after Denver ended New Englands run of Super Bowl titles last season in the playoffs. The Broncos have added pieces to their roster, including WR Javon Walker, but you can bet that Tom Brady and the Pats havent forgotten what happened in Denver in January.

Week Five

Washington at the New York Giants
LaVar Arrington paid the Redskins $4.4 million to become a free agent, and then he turned down what was reportedly a higher offer from the Green Bay Packers to play for the New York Giants. Arrington wants two cracks at his old team per season, and hell definitely be one to watch in a game like this. Arrington can be a terror on the field, and fans should expect quite a battle in the Meadowlands in week 5.

Dallas at Philadelphia
Week 5 is all about the NFC East, as the other two teams in the division will square off in what as of now is one of the most anticipated games of the season. The infamous Terrell Owens is thought by many in Philadelphia to be the main reason that the teams 2005 season was a disaster. The Eagles rid themselves of what they saw as a cancer, and then that cancer signed with a bitter division rival. Owens is sure to be welcomed back to Philadelphia in a way that can only be done in the City of Brotherly Love, but will the venom present in the stands cause Owens to shrink under the microscope or to rise to the occasion?

Week Eight

Dallas at Carolina
Two teams thought to be in serious contention for the NFC title this season are the Cowboys and Panthers, and this game could legitimately be an NFC Championship game preview. The Panthers added their own sometimes-controversial WR in Keyshawn Johnson, whose last team happens to be the Cowboys. Johnson will no doubt be motivated to show the Cowboys that they made a mistake, but much more could be on the line in this game.

Week Nine

Denver at Pittsburgh
Although every season is different, one would be stretching it to insist that the Broncos wont have revenge on their minds when they travel to Pittsburgh to take on the team that beat them in the AFC Championship game in Denver last year. Granted, there are many places easier to gain revenge than the home field of the world champions, but this game could also mean a lot for playoff seeding, as both the Broncos and Steelers are expected to contend once again in 2006.

Week Eleven

Pittsburgh at Cleveland
Not only is this an intense intra-division rivalry, but many believe that the Browns could legitimately challenge for a playoff spot this fall. The Dawg Pound will be barking loudly when the Steelers attempt to possibly stake a claim on the AFC North division in this late-season battle. This is one of those games where records usually dont matter, but there could be much more on the line than pride here.

Week Fourteen

Tennessee at Houston
Although most dont expect either of these teams to contend for the championship, the sub-plot that is Vince Young could create a must-see matchup in Texas. Texans fans originally wanted Houston native Vince Young to be the top overall pick in the draft, but the team surprised everyone by drafting Mario Williams. Titans owner Bud Adams still owns the team that was once the Houston Oilers, and now he could be trotting out his erstwhile team with the hometown hero behind center.

Week Seventeen

Pittsburgh at Cincinnati
Everyone wants a piece of you when youre the champ, and people tend to forget that it was the Bengals who won the AFC North title last season. If QB Carson Palmer can come back from a devastating knee injury, the Bengals could be in the hunt for the division once again, and both Palmer and the rest of the Bengals will be looking for revenge against the team that ended their season this past January.

Holidays With Boutique Style

Tuesday, February 21st, 2012

If style and comfort matter to you, then book a boutique hotel the next time you go away from home.

Boutique hotels are designed to offer you a travel experience you wont forget. Their interiors, fittings, facilities and services are carefully crafted to ensure that you receive the very best of everything during your stay. There are as many different styles as there are hotels, but what binds them all together in this class of accommodation is their design flair and attention to detail.

Destination boutique

No matter where you want to go, there will be a hotel with style and individuality that will turn your trip into an experience. Whether youre heading to London or New York on business, or taking a romantic holiday to the Caribbean or Bali, choosing a boutique-style hotel can really make a difference. These hotels deliver:

Style whether its minimalist chic, classic contemporary or ethnically-inspired, the design and dcor of hotels in this category really matters. Owners spend a lot of time researching themes and tracking down furniture, fabrics and accessories that give them the look they want, without compromising on comfort or quality. Its this planning, creativity and style-conscious attitude that turns an everyday guesthouse into a chic establishment.

Atmosphere its really important that these hotels feel different as soon as you walk in. It may be to do with the way youre greeted, or the location of the reception area. It may be the welcome tray or gift package thats left in your room, or it could be the restaurant thats packed with locals because its so good. Whatever it is that distinguishes the boutique hotel from the chain hotel is immediately apparent in its atmosphere.

Service whilst other hotels are busy telling you about how great their service is, these hotels are getting on and doing it. They only employ the best staff and ensure that they really do know how to anticipate guests needs and how to go that little bit further to ensure that guests feel at home. Whether its an honesty bar in the sleek lounge area, or last-minute theatre tickets, these hotels ensure that you are comfortable asking for help and that you receive the levels of service that sets boutique accommodation apart.

Why Should You Use Hiking Poles?

Tuesday, February 21st, 2012

Why should you use hiking poles is perhaps the first question that may strike in your mind especially when you are a beginner. To get the right answer for this question you need to consider two things i.e. Safety and Comfort. Hiking poles are just balancing sticks which help you maintain good balance that is closely related to your overall safety and comfort. When you use two poles you move as you have four legs which allow you better comfort and safety. Experts say that by using hiking poles you switch to 4×4 mode of driving, using your two legs and two hands.

As far as safety is concerned, a pair of hiking poles helps you prevent frequent fall downs on uncertain tracks, avoiding aches in ankle or knee or even back; and here comfort is pointing towards the convenience in walking such as maintaining right walking posture and pacing using two extra legs.

Although it is personal preference and an individual decision to use hiking poles but they can prove to be very helpful for you during your hiking. You must use hiking poles especially when you are on your first hike. And, I think next time you will yourself carry these sticks with you by seeing their countless benefits.

Thousands of people who have already used (or still using!) hiking poles for years could not be wrong and this is the reason that poles are considered the traditional way to move on uncertain tracks while maintaining good stability. Although, hiking poles have countless benefits but below given are some significant benefits which enforce us to use them every time we go on hiking and trekking:

Safety- Safety is the main reason of using hiking poles. Hiking poles, in reality allow you the extra pair of legs to maintain good stability on the uncertain trails and when crossing fast streams or difficult terrains. Without having hiking poles you may fall down that may end up in injuries and accidents, and if you don’t fall even then ache in knees or ankles is a common mishappening you may face. When you have hiking poles with you, they keep you safe by preventing fall downs, bad steps which may cause of sprained ankle or knee.

Indeed, safety and convenience are the main reasons of using these hiking and trekking poles. Let’s see some other benefits/advantages of using them.

Weight Distribution- Hiking poles or staffs help us to reduce weight on our feet and legs. The modern design of the hiking pole distributes the weight evenly on the whole body instead of legs. According to one estimate poles can reduce 15% of weight from your legs by spreading it on the arms and other parts of body. As they act like your legs so they also bear some of the weight. Especially when you are climbing on a steep hill, the poles bear much weight than in normal walking so the percentage of weight may rise even further.

Pacing- When climbing on a steep hill, you will find your hiking poles more helpful for pacing yourself. I have personally seen their advantages to pace my steps. No doubt, hiking poles can easily speed you up by acquiring your weight and by allowing you to maintain good stability. You can maintain your speed without having so much huff and puff (needless to say more sweat!). And finally you will find that you have won over the trail without so much effort that really hurts. Certainly you will not feel pain in your back because poles allow you to walk in your natural position.

Comfort- Hiking with poles feels comfortable because you can walk in your natural posture while climbing on a hill or coming down. Your hands also remain in comfortable position; another better thing is that your hands remain above the heart which is also comfortable and beneficial as it improves the blood circulation that ensure less stressed body after the hiking. Many research studies and findings have clearly shown their cardiovascular, orthopaedic and other health benefits, as a result they advocate that not only circulation is improved but heart rate is also said to be reduced. A landmark study in this regard was published by Dr. G. Neureuther in 1981. Therefore, almost every seasoned and experienced hiker or trekker actually uses them and advises others to use them.

At last but not least using hiking poles for trail riding is not a wrong decision at all as they have countless benefits and uses, but that doesn’t mean that they don’t have any disadvantages. Experts believe that using poles may increase your total energy expenditure as your hands are no longer hands but will become two extra legs when you use them. Basically, your arms are not designed to prop up your body, nor to distribute weight, but to do certain other things that are expected to use your hands such as to open up the map, carry your drinks, eat a snack, wipe off your sweat, to grab branches of a tree to pull yourself ahead, to take a photograph, or occasionally to carry the hand of your partner. Undoubtedly, these things are not possible or comfortable when you have hiking poles in your hands and it will become relatively clumsy, time consuming, and sometimes even frustrating to carry them.

Well these were certain limitations of using hiking poles, but only an experienced hiker knows that these limitations in themselves are very limited. Of course these can be easily overcome as you grow and matured with them. However, most of the time it is generally seen that many people don’t actually know how to use them correctly and how to carry them properly. When they buy these hiking poles, they go for most stylish, fashionable and feature filled poles, but failed to recognize how to use them properly to reap their true benefits. For example, they buy adjustable hiking poles with compass fitted and with a camera mount, but don’t even know how to adjust them to a right length. As a result the majority of the people get little or no benefit from them except adding few extra pound of weight in their backpack to put more weight on their back.

But in actual sense, you must educate and familiarize yourself with your hiking poles and right techniques to use them. Then you will find that it only adds few extra pounds of weight to your packing but helps you in many ways. Actually pole less hiking is great for the slack packers who walks very short and come back their home in sunlight. But the hikers those who walk very long on the trails in day light as well in the night must use hiking poles. They are perhaps your best companions while climbing or walking on relatively difficult, snowy or muddy terrains. Specially when walking in after hours you should use poles to discover holes, stones and bushes in the absence of light.

I sincerely believe, by now, you may have understood yourself that why should we use hiking poles.

All the best!!

Mats Lundkvist
Trek Lightly!
http://www.hikinghelp.com/blog/

Article Source:
http://EzineArticles.com/?expert=Mats_Lundkvist

Freshwater Fish Tanks

Tuesday, February 21st, 2012

A freshwater fish tank is the best option to be considered for either beginners to the world of fish tanks, or for individuals looking to cut down on the time requirement necessary to maintain the tanks. When people think about fish tanks, they are most often picturing the freshwater variety. From cost, to set up, to ongoing maintenance, a freshwater fish tank can be a terrific way to add new pets to your home while minimizing the effort necessary to maintain them.

When setting up a freshwater fish tank, you’ll first need to assemble your supplies. The first supply, quite obviously, is the tank itself. One of the hardest parts of deciding which tank to use is the size of the tank. For a beginning fish enthusiast, your best bet will be to choose a smaller tank. This will mean less water and surface areas to maintain, and less fish to care for. Once your experience with fish tanks builds, you’ll be able to move to larger and more expansive tanks. You may find along the way, however, that a smaller tank is simply a smarter option to maintain in your home.

You will need to gather additional supplies beyond the tank as well. Some of the most important supplies you will need are gravel to line the bottom of the tank, a filter to ensure the exchange of clean water within the tank, a tiny vacuum to help maintain the water and gravel quality within the tank, water test kits to ensure healthy water property levels, a heater depending on the type of fish you will maintain in your freshwater fish tank, and cleaning supplies to be able to perform regular maintenance within the tank.

Once you’ve chosen your freshwater fish tank and assembled your supplies, you’ll next need to locate the perfect spot within your home to set it up. Ensure that you do not choose an area of high traffic – the danger would be too great that someone – human or other pet – would accidentally bump into the tank and cause it to break. Pick a sturdy table, desk, or platform to set the tank up on. Remember that you will also need room to store your supplies nearby. Once you have set up the actual aquarium, carefully wash it, inside and out. Also wash all of the supplies you have chosen for your freshwater fish tank. You can then begin to add water to your fish tank. Do so slowly and carefully.

Once the water is added, you may be anxious to add your fish, but you still will need to test the water, create a balanced pH environment, set up your filter and heater, and ensure that the tank itself is in good working order before fish are introduced. Once you are sure that all other aspects of the freshwater fish tank are in place and tested, you may then begin to add your fish to the tank. Do so one at a time so they can acclimate to their new home. Going forward, with simple and careful maintenance, you can work to enjoy your freshwater fish tank for many years to come.

GetaHugeTank.com offers freshwater fish tanks, large fish tanks and fish tank accessories.

Article Source:
http://EzineArticles.com/?expert=Kurt_Dinn

Taking Charge of Your Life

Tuesday, February 21st, 2012

How do you live your life?? At cause or at effect? It is important to be aware of this distinction. It is the rare individual who always lives his or her life at cause; however, far too many of us live a large portion of our lives at effect – responding to the whims, desires or emotional states of others.

Being at cause means that you are decisive in creating what you want in life and take responsibility for whatever you achieve. You see the world as a place of opportunity and you move toward achieving what you desire. If things are not unfolding as you would like, you take action and explore other possibilities. Above all, you know you have choice in what you do and how you react to people and events.

If you are at effect, you may blame others or circumstances for your bad moods, for what you have not achieved or for the disarray of your life in general. You may feel powerless or depend on others in order for you to feel good about yourself or about life. You may think, “If only my spouse, my boss, my co-workers, my parents, my children understood me and helped me achieve my dreams or did what I wanted or what is best for me, then life would be great.” If you wait and hope for things to be different or for others to provide you with results or happiness, you are at effect, or a victim of circumstances. And really, how satisfying is that? How satisfying do you think it is for others to be around you? Believing that someone else is responsible for your happiness or your different moods is very limiting and gives this person mystical powers over you, which can cause both you and the other person a great deal of anguish.

Being at cause means you have choices in your life – you can choose what is best for you while ensuring the choice is ecological for those around you, in your community and your society. That is, you consider the consequences of your actions on others, while not taking responsibility for their emotional well-being. Believing you are responsible for the emotional well-being of someone else places a heavy burden upon you and can cause a great deal of stress.

Those who live their lives at effect often see themselves as victims with no choices whatsoever. The truth is that they do have choices but have chosen not to take action. They are simply reactive to whatever is thrust upon them.

Emotions such as guilt, fear, anxiety and resentment are the result of being at effect. People at effect tend to blame others and do not take responsibility for their actions. Emotions such as these can wear heavily on a person’s body and life, and can be the root cause of many physical and personal issues.

Do I always live my life at cause? No, not a chance; the great majority of the time I do live at cause. When I don’t, one of the following usually comes to mind: There is no failure only feedback’ or There are no unresourceful people, only unresourceful states’. Then using various personal growth techniques, such as those from NLP (neurolinguistic programming), I am able to explore other ways to achieve my outcomes or ask others for help, without being a victim to their answers.

Each morning when you get up, you can either ask yourself, “I wonder what my day will bring,” or “What do I choose to bring to my day?” The choice is yours.